Government has imposed a strict three-hour
deadline on social media platforms
¨
The government has
imposed a strict three-hour deadline on social media platforms.
¨
This deadline applies to
the removal of AI-generated or deepfake content.
¨
Such content must be removed
only after it has been flagged by the government.
¨
Even if a court order
directs it to do so, it must be removed.
¨
Changes have been made to
the Information Technology (Intermediary Guidelines and Digital Media Ethics
Code) Rules, 2021.
¨
The amended rules
formally define AI-generated content.
¨
They also provide a legal
definition for synthetic content.
¨
This framework now
clearly categorizes manipulated content created using artificial intelligence.
¨
Digital platforms are
prohibited from removing AI labels once they are applied.
¨ They are also prohibited from suppressing associated metadata.
¨ These compliance requirements will come into effect from February 20, 2026.
