13th International Tourism Mart organised in Sikkim to showcase the tourism potential of the Northeast

¨     13th International Tourism Mart organised in Sikkim to showcase the tourism potential of the Northeast.

¨     The 13th edition of International Tourism Mart (ITM) is being organised by the Ministry of Tourism, Government of India from 13 to 16 November 2025 in Gangtok, Sikkim.

¨     The event was inaugurated by Union Minister of Tourism and Culture Shri Gajendra Singh Shekhawat.

¨     It has been hosted with the objective of highlighting the rich natural beauty, cultural diversity, and adventure tourism opportunities of India’s North-Eastern region.

¨     The International Tourism Mart is an annual flagship event of the Ministry of Tourism aimed at showcasing the tourism potential of the North Eastern Region – the "Ashta Lakshmi" of India – to domestic and international audiences.

¨     Sikkim was chosen as the venue to underline its global recognition as a model of eco-friendly and community-led tourism.

¨     Representatives from 19 countries, including Spain, Thailand, France, Germany, Russia, and Vietnam have participated, along with domestic and international tour operators, influencers, and media.

¨     The Mart features technical sessions, B2B meetings, product presentations, and panel discussions on cinematic tourism, homestays, youth entrepreneurship, and digital innovation.

¨     Cultural showcases and field visits to Rumtek Monastery, Do Drul Chorten, and Namgyal Institute of Tibetology have been arranged to exhibit the heritage and traditions of the North East.